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CTS Service Location - Nizzamuddin

Nizamuddin Depot, Northern Railway

CTS Management in consultation with Northern Railway conceptualized a unique model of vinyl wrapping & train advertising under Public-Private Partnership (PPP) scheme.

Northern Railway piloted this project and awarded a contract to Peacock Media Limited, Mumbai, (a media printing & outdoor advertising company), with the arrangement that contract will be executed jointly in association with CTS Management (the Facility Management Company). The contract being unique in nature (first of its kind) vinyl wrapping with provision of passenger interfaces and up-gradation of coaches was executed for a period of 1 year on pilot project basis.

The project was introduced in 5 southbound Rajdhani trains viz. 2429/30, 2431/32 and 2433/34 integrated service NZM-BLR-TVC-MAS-NZM (102 coaches) with full bodied vinyl wrapping. The scope of services include provision of high end toiletries through modern & automatic dispensing system, laying of PVC floor, synthetic mats in door area, hollow mats in door area, 7 fully geared & fully trained Janitorial cum On-board housekeeping staff, intensive cleaning of entire train with modern state-of-the-art mechanized systems in maintenance depot at Nizamuddin and many other passenger amenity items.

A tripartite agreement was signed between Bharti Airtel Limited, Peacock Media and CTS Management Services for full advertising rights in lieu of a very high degree facility management services as their corporate social responsibility. The project was a grand success and passengers went gaga about the benefits derived from this scheme. It was a win-win-win situation for everyone. Seeing this as a great interacting medium/platform, Insurance giant Max New York Life Insurance bought one of the train from Airtel.

 

Date of Commencement 26th January, 2008
Date of completion 2nd June, 2009
Passenger Feedback 88% out of a sample size of 8939
Value of Contract Rs. 3,03,03,810/-
Performance Grading

 

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